Chubby Bunny Bakery is a Cincinnati gluten-free and vegan bakery owned by Allyson Moore. Allyson started the company after she was diagnosed with food allergies and needed to find foods she could still enjoy. Allyson believed that others in her community were dealing with similar health issues and wanted to satisfy a need in the food-allergy market that included both gluten-free and vegan baked goods.
She began by selling to Jungle Jim’s and farmers markets throughout the region and eventually grew to selling products to seven locations in the Cincinnati area.
Allyson and her team were growing quickly and found it necessary to increase efficiency and reduce costs in the bakery. One issue they identified was the number of labels they were applying to their products. They hypothesized that they could increase efficiency by finding a new label solution, but weren’t sure the best option. They just knew that applying five different labels to the packaging was time consuming.
Allyson sought out a label manufacturer that had the capabilities to provide high-quality labels that could communicate the Chubby Bunny Bakery brand while also helping her and the team increase effectiveness and reduce costs in the bakery.
She was connected with Barbara Morris-Petty at Liberty Marking Systems, who provided a complete labeling system that included:
- Partially pre-printed labels
- Custom die cut
- Semi-gloss paper
- Permanent adhesive
Printing Equipment that provided new printing capabilities
- Print final details on demand
- CAB Thermal Transfer Printer
- Easy Label Dispenser
The results were just what Allyson was looking for. The total solution enabled them to consolidated five labels to one, increasing efficiency and reducing costs. The solution also provides Chubby Bunny Bakery flexibility in creating new labels as they launch new, yummy products for their clients!